Islamic Attributes as Driving and Attracting Motivation to Maintain Tourists Loyalty at Indonesia Hospitality Tourism

Abstract

Religion tourism has a significant contribution to the economic national development of Indonesia. The management strategy is comprehensively covered by culture, religion, and economics. This research aims to examine the influence of motivation that encourages, interesting motivations, motivations of Islamic attributes to the loyalty of visits through the satisfaction of visiting, from tourists who come to Indonesia, both domestic and foreign. This article used an empirical study based on research during the COVID 19 pandemic. The data collected from 298 foreign and national tourists using purposive sampling techniques. The data is analyzed using Path analysis using SPSS software version 23. The motivation of Islamic attributes indirectly affects the loyalty of visits (through the satisfaction of visiting) to tourists before they decide. The results highlight the importance of Islamic attributes related to Indonesia tourism, that contributes several contributions: 1) as a theoretical contribution, religion still takes place in everyone decisions, 2) as a tourism industry, there are many efforts to increase tourist satisfaction and loyalty to their visits, 3) as a policy-making contribution, the Indonesian government needs to improve marketing strategies that will ensure satisfaction and encourage tourists to come again.

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