The Impact of Halal Branding on Economic Barrier to Entry toward Edamame International Trade

Abstract

The aims of this articles are to realize halal branding in international trade of edamame products and to describe the positioning of companies with halal branding in international trade of edamame products. This research used qualitative research methods with phenomenological types to explore the experiences of business actors in doing halal branding on their products. The results of data analysis that have been carried out state that halal branding owned by the company will be able to stem competitors in the global market. Halal branding is able to make the resulting product into a differentiated product with a product that has a halal value chain. So that halal branding can be a barrier to entry in international trade. So far, there have only been legal barriers to entry and economies barrier to entry. This article give contribution for new the theory of trade with competitive advantage. This paper also offers a safety barrier to entry as a form of barrier to entry. Safety barriers to entry are barriers to entry in global competition in terms of quality, safety, halal and health product, starting from the process until the product is in the hands of consumers.

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